Graphic Design · Art Direction · Motion Design
Y.D established during the pandemic, when people were having hard time to do shopping. It offers door to door grocery and takeaway delivery, later in the day it also developed appointment booking function for other local services.
I was the main graphic designer in a small design team throughout the crafting of a new brand experience to the delivery of a new website, ordering and booking engine, iOS and Android app. The team crafted a fresh and bold brand which directly targeted to young generation, and an unique digital design language that now can be adapted to any platforms, enabling a consistent look-and-feel no matter the brand touchpoint.
I was the main graphic designer in a small design team throughout the crafting of a new brand experience to the delivery of a new website, ordering and booking engine, iOS and Android app. The team crafted a fresh and bold brand which directly targeted to young generation, and an unique digital design language that now can be adapted to any platforms, enabling a consistent look-and-feel no matter the brand touchpoint.
