Art Direction · Conception · Graphic Design · Print Production · Content Creation + Social Media
“Sexy Fish X Cocktail Book”
This year marks a decade of Sexy Fish — from our origins in Mayfair’s Berkeley Square to our expansion across Miami, Manchester, and Dubai. Since day one, our bar programme has pushed boundaries, set industry standards, and earned international acclaim, with our bartenders representing Sexy Fish around the world.
To celebrate our 10th anniversary, we’re reviving some of the most iconic cocktails from menus past – now reimagined with modern expertise and innovation to deliver a refined, contemporary drinking experience.
The anniversary cocktail book features 20 standout serves – 10 alcoholic and 10 mid/no ABV – each representing a defining moment in our journey.
For this project, I led the art direction of the entire book, from developing the creative concept to overseeing the cover design, layout, illustration, and photography direction. Inspired by the idea of an underwater treasury, each mythical sea creature has the symbol X embeded in their body, symbolizes one of our four destinations: London, Manchester, Miami, and Dubai.
The cover design combines abstract natural textures with holographic foil and Scodix printing techniques to create a richly layered, sophisticated tactile finish.
Launched in February 2023, the menu books are already in use at Sexy Fish restaurants in Miami, London and Manchester.
Discover more on Sexy Fish official website LINK
This year marks a decade of Sexy Fish — from our origins in Mayfair’s Berkeley Square to our expansion across Miami, Manchester, and Dubai. Since day one, our bar programme has pushed boundaries, set industry standards, and earned international acclaim, with our bartenders representing Sexy Fish around the world.
To celebrate our 10th anniversary, we’re reviving some of the most iconic cocktails from menus past – now reimagined with modern expertise and innovation to deliver a refined, contemporary drinking experience.
The anniversary cocktail book features 20 standout serves – 10 alcoholic and 10 mid/no ABV – each representing a defining moment in our journey.
For this project, I led the art direction of the entire book, from developing the creative concept to overseeing the cover design, layout, illustration, and photography direction. Inspired by the idea of an underwater treasury, each mythical sea creature has the symbol X embeded in their body, symbolizes one of our four destinations: London, Manchester, Miami, and Dubai.
The cover design combines abstract natural textures with holographic foil and Scodix printing techniques to create a richly layered, sophisticated tactile finish.
Launched in February 2023, the menu books are already in use at Sexy Fish restaurants in Miami, London and Manchester.
Discover more on Sexy Fish official website LINK
Graphic
· Print Production · Animation · Art Direction
Nestled in Mayfair, London, Sexy Fish is a renowned luxury Asian restaurant and bar. By day, it exudes elegance as a Japanese culinary haven, while at night, it transforms into a hotspot for an unforgettable party dining experience.
I creative a bespoke vodka brand label for Sexy Fish, featuring luminous ink to highlight its captivating charm in the nighttime ambiance, along with a serious of assets: animation, photograph, video, menu to bring the concept to life.
I creative a bespoke vodka brand label for Sexy Fish, featuring luminous ink to highlight its captivating charm in the nighttime ambiance, along with a serious of assets: animation, photograph, video, menu to bring the concept to life.
Archive
In this project, I reidesigned Western Union’s brand visual language, transforming its identity into a more modern and refined expression. The iconic logo was streamlined into a cleaner, simpler form, retaining its bold yellow as the primary color while introducing dark brown and a palette of soft, complementary hues to create a harmonious and balanced visual identity.
At its core, Western Union is dedicated to connecting people across borders through seamless transfer and payment services. To reflect this global mission, I crafted a unique design language by weaving and layering landscapes from around the world into intricate patterns.
These patterns not only symbolize the brand’s worldwide reach but also serve as dynamic textures for 3D graphics, bringing a fresh, immersive experience to mobile interfaces.
The result is a brand that feels both contemporary and deeply connected to its purpose of uniting people and cultures.
At its core, Western Union is dedicated to connecting people across borders through seamless transfer and payment services. To reflect this global mission, I crafted a unique design language by weaving and layering landscapes from around the world into intricate patterns.
These patterns not only symbolize the brand’s worldwide reach but also serve as dynamic textures for 3D graphics, bringing a fresh, immersive experience to mobile interfaces.
The result is a brand that feels both contemporary and deeply connected to its purpose of uniting people and cultures.
Art Direction · Conception · Graphic Design · Print Production · Content Creation + Social Media
“Sexy Fish Trinity Cocktail Book”
In this project, my role encompassed the development of the creative concept, photography direction, graphic design, and art direction for video and animation. Exploring the theme of underwater treasures, I conceptualized Sexy Fish's cocktails as submerged gems waiting to be discovered.
Focused on the theme of underwater treasures, I envisioned Sexy Fish's cocktails as hidden gems. Constructing a coral set at the photography site, I mimicked the underwater landscape and tailored the design to match the shapes of various cocktails. The book cover features an abstract natural texture, enhanced with scodix printing technology to showcase a sophisticated layered texture.
Launched in February 2023, the menu books are already in use at Sexy Fish restaurants in Miami, London and Manchester.
Discover more on Sexy Fish official website LINK
In this project, my role encompassed the development of the creative concept, photography direction, graphic design, and art direction for video and animation. Exploring the theme of underwater treasures, I conceptualized Sexy Fish's cocktails as submerged gems waiting to be discovered.
Focused on the theme of underwater treasures, I envisioned Sexy Fish's cocktails as hidden gems. Constructing a coral set at the photography site, I mimicked the underwater landscape and tailored the design to match the shapes of various cocktails. The book cover features an abstract natural texture, enhanced with scodix printing technology to showcase a sophisticated layered texture.
Launched in February 2023, the menu books are already in use at Sexy Fish restaurants in Miami, London and Manchester.
Discover more on Sexy Fish official website LINK
Graphic Design · Art Direction
DMY is dedicated to supporting music and artists. It discovers, supports and promotes visionary artists through its magazine. It provides fair artist-friendly distribution and publishing for independent artists — as well as a platform for the wider creator community. In all these ways, DMY is turning up the volume on artists.
In this project, I was responsible for the extension design of the brand, including designing the template of email newsletters, social posts and posters while helping develop and finalise the brand guideline, contributing to digital, print and marketing projects across different media.
In this project, I was responsible for the extension design of the brand, including designing the template of email newsletters, social posts and posters while helping develop and finalise the brand guideline, contributing to digital, print and marketing projects across different media.
