Graphic Design
This signage system was designed for the WF Central shopping mall in Wangfujing District, Beijing. WF Central is the first high-end center built by Hong Kong Group in Beijing. It is a place of life and culture, and is backed by the Imperial Palace, which has a strong cultural heritage.
I was the main designer of a small team. Working closely with a design director and supervising the work of the design interns. I was also responsible for conceptual design, visual design and proposal scripting.
The design was inspired by a quote from Zhou Zuming - executive chairman of Hong Kong Land, he said: "We are like a pebble, we need to make ripples, to attract new brands to come in, and to work with the middle and high end of the block to shape the new attraction here.”
The pebble implies that the environment in WF Central opened the upgrade of Wangfujing Commercial Street, and the description of pebbles also inspired us from the visual prospect.
In Chinese traditional culture, mountains and stones are the dominant implication of grand narration and mountains. Among them, the collection of "Thousands miles of mountains and rivers" is a model, so the shape of the guide sign came from the mountains in the painting.
I was the main designer of a small team. Working closely with a design director and supervising the work of the design interns. I was also responsible for conceptual design, visual design and proposal scripting.
The design was inspired by a quote from Zhou Zuming - executive chairman of Hong Kong Land, he said: "We are like a pebble, we need to make ripples, to attract new brands to come in, and to work with the middle and high end of the block to shape the new attraction here.”
The pebble implies that the environment in WF Central opened the upgrade of Wangfujing Commercial Street, and the description of pebbles also inspired us from the visual prospect.
In Chinese traditional culture, mountains and stones are the dominant implication of grand narration and mountains. Among them, the collection of "Thousands miles of mountains and rivers" is a model, so the shape of the guide sign came from the mountains in the painting.
