Art Direction · Conception · Graphic Design · Print Production · Content Creation + Social Media
“Sexy Fish X Cocktail Book”
This year marks a decade of Sexy Fish — from our origins in Mayfair’s Berkeley Square to our expansion across Miami, Manchester, and Dubai. Since day one, our bar programme has pushed boundaries, set industry standards, and earned international acclaim, with our bartenders representing Sexy Fish around the world.
To celebrate our 10th anniversary, we’re reviving some of the most iconic cocktails from menus past – now reimagined with modern expertise and innovation to deliver a refined, contemporary drinking experience.
The anniversary cocktail book features 20 standout serves – 10 alcoholic and 10 mid/no ABV – each representing a defining moment in our journey.
For this project, I led the art direction of the entire book, from developing the creative concept to overseeing the cover design, layout, illustration, and photography direction. Inspired by the idea of an underwater treasury, each mythical sea creature has the symbol X embeded in their body, symbolizes one of our four destinations: London, Manchester, Miami, and Dubai.
The cover design combines abstract natural textures with holographic foil and Scodix printing techniques to create a richly layered, sophisticated tactile finish.
Launched in February 2023, the menu books are already in use at Sexy Fish restaurants in Miami, London and Manchester.
Discover more on Sexy Fish official website LINK
This year marks a decade of Sexy Fish — from our origins in Mayfair’s Berkeley Square to our expansion across Miami, Manchester, and Dubai. Since day one, our bar programme has pushed boundaries, set industry standards, and earned international acclaim, with our bartenders representing Sexy Fish around the world.
To celebrate our 10th anniversary, we’re reviving some of the most iconic cocktails from menus past – now reimagined with modern expertise and innovation to deliver a refined, contemporary drinking experience.
The anniversary cocktail book features 20 standout serves – 10 alcoholic and 10 mid/no ABV – each representing a defining moment in our journey.
For this project, I led the art direction of the entire book, from developing the creative concept to overseeing the cover design, layout, illustration, and photography direction. Inspired by the idea of an underwater treasury, each mythical sea creature has the symbol X embeded in their body, symbolizes one of our four destinations: London, Manchester, Miami, and Dubai.
The cover design combines abstract natural textures with holographic foil and Scodix printing techniques to create a richly layered, sophisticated tactile finish.
Launched in February 2023, the menu books are already in use at Sexy Fish restaurants in Miami, London and Manchester.
Discover more on Sexy Fish official website LINK
