Art Direction · Conception · Graphic Design · Print Production · Content Creation + Social Media
“Sexy Fish Trinity Cocktail Book”
In this project, my role encompassed the development of the creative concept, photography direction, graphic design, and art direction for video and animation. Exploring the theme of underwater treasures, I conceptualized Sexy Fish's cocktails as submerged gems waiting to be discovered.
Focused on the theme of underwater treasures, I envisioned Sexy Fish's cocktails as hidden gems. Constructing a coral set at the photography site, I mimicked the underwater landscape and tailored the design to match the shapes of various cocktails. The book cover features an abstract natural texture, enhanced with scodix printing technology to showcase a sophisticated layered texture.
Launched in February 2023, the menu books are already in use at Sexy Fish restaurants in Miami, London and Manchester.
Discover more on Sexy Fish official website LINK
In this project, my role encompassed the development of the creative concept, photography direction, graphic design, and art direction for video and animation. Exploring the theme of underwater treasures, I conceptualized Sexy Fish's cocktails as submerged gems waiting to be discovered.
Focused on the theme of underwater treasures, I envisioned Sexy Fish's cocktails as hidden gems. Constructing a coral set at the photography site, I mimicked the underwater landscape and tailored the design to match the shapes of various cocktails. The book cover features an abstract natural texture, enhanced with scodix printing technology to showcase a sophisticated layered texture.
Launched in February 2023, the menu books are already in use at Sexy Fish restaurants in Miami, London and Manchester.
Discover more on Sexy Fish official website LINK
