Branding · Print Production · Conception · Art Direction
Boom Popsicle is a company that combines Michelin chefs, designers and scientists from all over the world to create future ice cream and dessert.

I created a brand identity that could work across various print and online mediums, including packaging, print and billboard adverts, as well as digitally on the website, social media, and banners. 

Based on the concept of brand science, future, fashion and healthy lifestyles, I designed its brand identity aimed to celebrate the health benefits of having popsicles while appealing to its young and health-conscious audience.


Yan 2019-2024